Our Company

• Founded in 1984 and headquartered in Sandpoint, Idaho, Coldwater Creek is a leading specialty retailer of women's apparel, gifts, jewelry and accessories. The company sells its merchandise through premium retail stores across the country, online at coldwatercreek.com and through its catalogs.
• Coldwater Creek was founded in 1984 with one catalog that included 18 items. The company currently offers about 3,000 items.
• Company headquarters is located on a 20-acre campus in Sandpoint, Idaho, with a customer service and tech center in nearby Coeur d'Alene, Idaho, and a state-of-the-art distribution and customer service center located in Parkersburg, W.V.
• Coldwater Creek began trading on the Nasdaq on Jan. 29, 1997.

Our Customers

• The Coldwater Creek customer profile is a professional woman, 45-65 years of age. She is educated, has more discretionary income than free time, and uses our retail stores as a place to get away from it all – while she shops. She also enjoys the ease and convenience of e-commerce and catalog shopping.
• Approximately 60 percent of Coldwater Creek customers live east of the Mississippi River.

Our Retail Stores

• We had a total of 306 full-line stores in operation at the end of fiscal 2007, and plan to add 40 to 45 new locations by the end of fiscal 2008.
• Our stores capture the feel of the Coldwater Creek brand with soft woods, ambient lighting, and a merchandising strategy that promises a sense of discovery.
• Our stores average 5,600 square feet, and offer the "best of the best" in Coldwater Creek apparel, jewelry, accessories, gifts and hardgoods.

Our E-commerce Site

• www.coldwatercreek.comm was launched in July of 1999, offering our entire line of products.
• The site currently represents approximately 25% of total company sales.

Our Catalogs

• Northcountry was introduced in 1985, and remains the company's core catalog, featuring women's apparel, jewelry, accessories and gift items. Spirit was introduced in the fall of 1993, and features a versatile line of women's apparel, wardrobe essentials, contemporary mix-and-match separates, jewelry and accessories. Coldwater Creek was introduced in 2005, and offers a selection of the merchandise that is currently showcased in our retail stores.

Our Customer Service

• Customer service associates are enrolled in a two-week customer service, computer, and product-training program.
• Customer service and shipping department error rates average among the lowest in the catalog industry.
• Abandoned call rates average less than one percent.
• We respond to our on-line live chat "Instant Help" inquiries within an average of 10-15 seconds.
• All management level employees in the field attend an intensive, one-week training on customer service and store processes, held at the Company's home office.